Cable communications provider UPC said today that it has passed the 250,000 broadband subscriber milestone.
Third quarter industry statistics show that UPC grew by 16,903 customers while the rest of the market declined by 2,675 customers.
The cable giant has so far invested €400m in its Irish network.
During the year UPC revealed 25Mbps as its entry tier for broadband. According to ComReg results for Q3 today some 17.1pc of Irish broadband subscribers tap into speeds higher than 10Mbps.
“Our strategy which has re-defined the entry speed in Ireland has established UPC as the clear choice in the marketplace,” Orla Flynn, head of broadband & voice at UPC Ireland said.