The battle of the planet of the apps has entered a new phase with both Apple and Google preparing to woo developers by sharing more revenue
Both Apple and Google are making strides to win over more app developers to their respective app stores by reducing their cuts from the sale of apps from 30pc to 15pc.
Ahead of WWDC on Monday, Apple has revealed a new revenue split that should please developers.
Apple currently shares revenue from the sale of apps 70pc/30pc in favour of the developers of the apps.
While this split will remain in operation, Apple’s SVP in charge of Worldwide Marketing, Phil Schiller, said that Apple will reduce its share to 15pc for developers who are able to maintain a subscription with a customer for longer than a year.
New rules to subscribe to
The option to sell subscriptions will be open to all developers across all categories, including games.
Schiller also revealed that search ads would be introduced in the iOS App Store.
According to The Verge, Schiller said Apple will also speed up app review times to the point where 50pc of submitted apps will be reviewed in 24 hours and 90pc will be reviewed within 48 hours.
Not to miss out, Google is also planning to move from a 70/30 split to 85/15 for subscriptions via Google Play.
However, instead of requiring developers to keep a subscriber for 12 months, the new revenue split will take effect right away.
It is understood that Google has already been testing the new split with entertainment companies.
Fight!
Smartphone user image via Shutterstock
