Apple reaches highest ever share of US smartphone market, Android leads in Europe
Apple has achieved its highest ever share of the US smartphone market with 53.3pc share, according to the latest Kantar Worldpanel ComTech report. Android still leads in Europe with 61pc market share, up from 51.8pc last year.
“Apple has reached a major milestone in the US by passing the 50pc share mark for the first time, with further gains expected to be made during December,” said Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech.
In Europe, Samsung continues to hold the number one smartphone manufacturer spot across the big five countries, with 44.3pc share in the latest 12 weeks.
Apple takes second place with 25.3pc share while HTC, Sony and Nokia shares remain close in the chase for third position.
Nokia continues to clawback its share of UK smartphone market
“Although Windows sales in the US remain subdued, Nokia is managing to claw back some of its share in UK through keenly priced Lumia 800 and 610 prepay deals,” Sunnebo said.
“The next period will prove crucial in revealing initial consumer reactions to the Nokia 920 and HTC Windows 8X devices.
“Nokia continues to find it tough to attract younger consumers in UK. Over the past six months, just 28pc of Nokia Lumia 800 sales have come from under 35’s, compared with 42pc of all smartphone sales.
“With the Nokia Lumia 920 being one of the few handsets available on EE 4G, new tariffs may help to change this by attracting early adopters in the coming months.”
Smartphone percentage penetration in UK hit 60pc in the latest period, with 83pc of all mobile phone sales over the past 12 weeks being smartphones.