Microsoft’s grand unified theory for Ireland Inc
Ireland’s economic imperative is to drive productivity and not focus on reducing cost, said Joe Macri, general manager of Microsoft Ireland at the Telecommunication and Internet Federation (TIF) conference on the future of broadband at the Mansion house yesterday.
Productivity can be achieved through simplifying the world, he said, referring to the noise level created through an abundance of disconnected communications devices such as multiple mobile phones, smart phones and instant messaging.
Software can reduce this noise level, he said, and Microsoft's software is on a 'collision course' with communications.
Today Microsoft launched a unified communications and VoIP software package including Microsoft Office Communicator 2007, Office Live Meeting and RoundTable.
Demonstrating how these products can be used to streamline workflow in a hectic workflow environment, attendees at the TIF conference were treated to a short sketch in which a magazine editor closely resembling Meryl Streep in the Devil Wears Prada tests the efficiency and multi-tasking communications abilities of her employees.
With the help of Microsoft's new software package the hapless assistant and her co-workers manage to carry out the tasks at hand.
"Unified communications software will transform business communications as fundamentally as e-mail did in the Nineties," said Jeff Raikes, president of the Microsoft Business Division.
"Today, Microsoft is in the VoIP game, and our customers and partners are already winning with better economics and new business opportunities."
By Marie Boran