Tagged: Brands
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Social rewards app Popdeem will be ready for retailers next week News
28.03.2013 Fresh from successful showcases at the London Web Summit and the South by Southwest (SXSW) festival in Texas, Wayra-accelerated Irish start-up Popdeem is preparing for the... -
Most marketers can’t measure impact of social media ads (infographic) News
09.03.2013 Despite three-quarters of brands adopting social advertising into their integrated marketing budget, 62pc of marketers actually don’t know how to measure the impact or reach of... -
Advertising giant IPG invests in mobile rewards player Kiip News
16.01.2013 Mobile rewards platform Kiip has entered into a strategic partnership with advertising giant IPG’s Media Lab group. The deal will see major brands join the Kiip platform, as... -
Customers Take Control Reports
17.05.2012 How the multi-channel shopper is changing the global retail landscape.Categories: Web Development, Web Design, Web, Social Media, Online Business, Mobility, Internet, eCommerce -
Facebook developer Betapond buys UK firm iPlatform News
27.09.2012 Betapond, a software development company focused on the Facebook platform that started up in Waterford and which now has offices in Dublin, London and San Jose, California, has... -
Guide to using Pinterest for business (infographic) News
15.08.2012 When it comes to businesses using social media, Facebook appears to be the first choice, but actually, Pinterest is where the spending happens – out of Pinterest, Facebook and... -
Google+ rolls out vanity URLs for brands and people News
14.08.2012 Google has revealed that its Google+ social network has created a new service that lets brands and individuals create custom URLs. Under the new service brands like Toyota can... -
Social media’s impact on ads: fans or friends show disproportionate loyalty to brand sites News
18.07.2012 Fans or friends of major European brands like Topshop, Zara or ASOS.com were disproportionately more likely to visit the brand websites – where purchases occur – compared with...Categories: Social Media, Media, Marketing, Internet, Digital Media, Digital Marketing, Digital Business, Consumer Tech -
Twitter introduces age screening for adult brands News
13.07.2012 Users on Twitter who wish to follow brands suitable for grown-ups only, like those promoting alcohol or gambling, will now have to submit their age for verification. -
Twitter bird rebranded – old bird flies the nest News
06.06.2012 Twitter’s little blue bird brand has been updated with an elegant, less complicated version - a creation of overlapping circles. In a rebranding move, the social network has...Categories: Software & Web Development, Social Media, Digital Media, Digital Marketing, Development, Design -
The five minute CIO: Michael McGinn News
13.04.2012 Welcome to the latest in a series of exclusive interviews on Siliconrepublic.com, where Ireland’s IT leaders share their thoughts on technology trends and strategy. This week,... -
Three teams up with x-Mobility to offer MVNO connectivity News
28.02.2012 Mobile network Three has signed a deal with x-Mobility to act as a mobile virtual network aggregator (MVNA), offering a white label branded mobile virtual network operator... -
Facebook plans major changes to ads platform, including mobile News
14.12.2011 Facebook is working on two exciting new developments that could transform its online advertising capabilities. The social network is expected to launch mobile ads in March and...Categories: Wireless Communications, Social Media, Phones, Mobility, Mobile, Marketing, Internet, Apps, Computers, Digital Business, Digital Marketing -
Fashion and sweets – the top brands on Facebook UK News
07.10.2011 UK consumers are fascinated by fashion and confection, and brands in these fields are the most successful on Facebook, according to a study of the top 300 brands by Socialbakers. -
LinkedIn plans to shake up the social ads paradigm News
03.10.2011 Recently floated LinkedIn is redoubling its efforts to grow its online advertising business by providing new marketing tools that reflect the subtlety its 120m business members... -
A toast to Arthur Guinness can help social entrepreneurs News
22.09.2011 Where will you be today at 17:59? Use your smartphone, be it in Dublin or Boston, Galway or Rome, Belfast or Jakarta, Cork or Jamaica, to help raise a toast to the original... -
Facebook tops ‘breakaways brands’ list News
12.09.2011 Social networking phenomenon Facebook has topped a study of brands showing the most sustained growth in strength in the US over the last three years, with Skype and YouTube... -
Google begins removing brands from Google+ News
25.07.2011 Early mover brands that went about creating Google+ profiles in the same way as they would via Facebook or Twitter have begun seeing their pages disappear or lack functionality....