As more and more of our lives move online, it becomes paramount for our online experiences to be seamless and – almost more importantly – enjoyable. That’s where UX comes in.
The human race now spends more time than ever online and on devices. As the number of websites and apps continues to proliferate, their audience is becoming more discerning. A product that is jarring, even in a barely noticeable way, could find itself losing users to competitors in droves.
That puts increased pressure on companies and organisations to create attractive products that are simple and intuitive to use. In steps the UX designer.
Responsible for improving user satisfaction through usability, accessibility and interactivity, the UX designer is the last defence against a product that turns users away.
But what makes for good UX? What should an excellent UX designer be aware of to ensure that the product they create has the desired effect?
An infographic from DesignMantic gives us some idea, detailing the facts that UX designers should know about web users, from ‘users only see what’s there’ to ‘users are not always in the mood to read’.
By following the tips listed here, UX designers should be able to improve their offering even further.
Click to zoom. Image: DesignMantic
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