Image: Microsoft
Microsoft has said it is also exploring other TV partnerships.
Microsoft is planning to bring Xbox gaming direct to Samsung’s 2022 smart TVs.
An Xbox TV app will launch on Samsung smart TVs in 27 countries on 30 June.
The move is part of the tech giant’s aim to attract console-free gamers, bringing titles such as Halo Infinite, Forza Horizon 5 and Fortnite to some new living rooms.
Subscribers to Xbox’s cloud gaming service will be able to play more than 100 titles on via the Xbox TV app, which will be able to pair with Bluetooth-enabled controllers.
The app will arrive on the Samsung Gaming Hub and users will need to log into a Microsoft account to get started.
Xbox’s corporate VP of gaming experiences and platforms, Ashley McKissick said the company was “super excited by what this next step means” for gamers.
“With this roll-out, we’re making it easier than ever to play games on the devices you already own. With Xbox Game Pass Ultimate and a controller, you can easily jump into the world of gaming and connect with your friends and communities.”
McKissick explained that the reason Microsoft created its cloud-based gaming service in the first place was to “open up the ways people can play across the devices they already own”.
While the Xbox TV app will initially only be available on Samsung TVs, Microsoft said it is planning to explore more TV partnerships in the future.
Microsoft also announced said in May that it was working on a dongle that can stream Xbox services to any TV.
Codenamed Keystone, Microsoft confirmed to Windows Central that this will be a modernised HDMI streaming device that can run Xbox’s Game Pass and Xbox Cloud Gaming services.
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