Social media has given organisations the unprecedented opportunity to reach thousands of people in their targeted audience every day, and a social media manager is the one tasked to make that happen.
Generally, a social media manager works to increase brand awareness, writes blog posts, develops and manages a social media strategy and campaigns, manages and updates his or her organisation’s page on social networks with relevant and engaging content, and uses analytics tools to gauge clickthroughs and traffic.
A good social media manager should be creative (in order to conjure up the next campaign, for instance), responsive (to reply to tweets, messages and Facebook posts), have good communication skills, and be knowledgeable about social media trends and mobile technology.
In Ireland, a social media manager can expect to earn a salary of €25,490-€32,500, according to PayScale.com.
