Amie Peters, head of direct mail at An Post, pictured with Conall O'Morain from Today FM's The Sunday Business Show and An Post postwoman Annamaria O'Sullivan (photo by Gary O'Neill)
To help promote its new marketing service, Admailer.ie, An Post is putting 50 free campaigns on offer, which it claims could attract up to 100,000 new customers to small businesses in Ireland.
Admailer.ie is a new service from An Post that lets registered users create direct mail postcards online for delivery within days. Users can choose from template designs or upload their own and select the streets and areas they want to target using a unique mapping tool, and their postcards will be printed and delivered by An Post in three to four working days.
An Post claims that each direct marketing campaign has the potential to attract up to 2,000 new customers and, with that, has launched a nationwide ‘Big Push for Small Business’ with 50 free campaigns on offer for businesses that register and prepare a postcard for delivery. More details on how to win will feature in local press and on The Sunday Business Show on Today FM.
For those that don’t win a freebie, these campaigns will require a minimum order of 200 postcards at a cost of 58c each (not including VAT).
According to research conducted in Dublin and Munster by Amárach Research for An Post, 64pc of small business owners say that selling existing products to new customers is their top priority. While 51pc of those surveyed believe direct mail is an effective way to reach new households and target new customers, 38pc have yet to work out how to allocate their marketing budget this year.
