Panasonic will no longer produce its Technics range of audio equipment, according to recent reports.
The technology company blamed a lull in demand for the discontinuation of the line, which comprises turntables, mixers and headphones.
The Japanese company told Tokya Reporter that more musicians are reaping the benefit of digital downloads and moving towards digital track mixing instead.
No press release has been released by the technology giant as of yet.
Technics turntables have been a mainstay for DJs across the world since the 1970s and the news follows Sony’s recent announcement that it is ceasing production of another favourite brand – the Walkman.
Panasonic recently reported a second quarter net income profit that jumped more than 400pc to 31.04 billion yen (US$0.39bn) compared to the 6.12 billion yen reported in the previous year.