Indigenous Irish tech firms are fighting as hard as multinationals, if not harder, to secure top talent to build their products and services. A new viral video campaign by Enterprise Ireland seeks to expose the 2,500 opportunities available in vibrant young firms.
The new Enterprise Ireland marketing initiative ‘IT’s Happening Here’ has been created to expose the opportunities available in this sector.
The campaign features popular Dublin band Miracle Bell, featuring their new single, Love Sounds.
Indigenous firms struggle to find IT talent
Indigenous IT companies have found it increasingly difficult to recruit the large numbers of employees required for this fast-growing sector.
Aimed at highlighting the opportunities available, a number of Ireland’s leading IT companies, along with Enterprise Ireland, have created a video to expose the collective qualities of working in indigenous companies and to provide collateral for the sector to promote itself and its image.
“The indigenous sector doesn’t have the recruitment budgets of the multinationals and very often, can’t afford to use recruitment agencies, either,” project leader Jarlath Dooley explained.
“This means they can get pushed out of sight of job seekers. ‘IT’s Happening Here’ is a positive step for the indigenous IT companies to develop their own brands and continue to create the type of jobs Ireland needs for the future.”
Irish software firms experiencing strong growth
Enterprise Ireland’s Jim Cuddy, a manager within Enterprise Ireland’s software division, highlighted that Irish software companies have experienced strong growth even during the recession, recording an 8pc increase in sales in 2010, most of this in exports to global markets.
“They need skilled and experienced staff to sustain this growth and are offering well-paid and exciting jobs in the smart economy,” Cuddy said.
Among the companies involved are Version 1, Adaptive Mobile, iQuate, Realex and Redwind. A forum is also planned for September 2011, involving a number of these indigenous companies aimed at identifying other means of building the talent pool for this sector and thereby providing a base upon which the industry can grow.
