Axonista is selected by EU to deliver a new level of engagement through video commerce.
Dublin tech firm Axonista has been selected for a €1.7m grant from phase two of the European Commission’s Horizon 2020 Innovation in SMEs programme.
The funding for this project will facilitate further development of Axonista’s Ediflo interactive video technology product to enable customers to bring rich interactive video apps to market much more rapidly than previously possible.
‘We’re really excited to take our business to the next level’
– CLAIRE MCHUGH
The company plans to create 15 new jobs in engineering, marketing and business development in Ireland and the US over the next 12 months. This will augment its existing team of 20 at its Dublin HQ.
From virtually ‘reel’ to very real
Axonista founders Daragh Ward and Claire McHugh. Image: Paul Condron
Axonista, a previous Siliconrepublic.com Start-up of the Week, is building technologies that enable broadcasters to flourish in the evolving video landscape.
Ediflo is the first platform of its kind to be engineered from the ground up for object-based broadcasting workflows.
Its API-based delivery model enhances rather than replaces investment in linear broadcast technology, enabling broadcasters to push rich content to devices, from smartphones to tablets and smart TVs.
Axonista previously raised a seed round of €400,000 in 2014 from private investors and Enterprise Ireland. It also recently announced the addition of former AOL president of video and studios, Dermot McCormack, to its board to support the company’s expansion of its US operations.
Axonista already has an impressive list of global customers in the broadcasting space, including QVC, AOL, TV3 and Viacom.
“We’re really excited to take our business to the next level,” said Axonista CEO Claire McHugh.
“This funding gives us the support we need to accelerate our product roadmap and to grow our team so that we can fully capitalise on the huge global market opportunity in the evolving TV and video landscape.”
