The second annual Bord Gáis Energy Social Media Awards will take place in Dublin’s Mansion House on 17 May, 2012 and the nominees can start preparing their glad rags as the shortlist has been announced today.
Competition was tough, with the organisers saying they received double last year’s amount of entries. “The selection process was difficult this year as the quality of entries was so high. Some categories were judged over 18 times to ensure that companies at different levels and with different budgets had an equal chance of reaching the final,” said Damien Mulley, founder of the awards.
The awards aim to recognise best practice in online interaction and innovation in social media, and the list of nominees is a varied mix of household names and homegrown heroes. “It’s great to see such well known and respected brands reaching the final alongside smaller companies and organisations who are working hard to market themselves online,” said Mulley.
Finalists across some of the key categories are as follows:
Facebook Page for a Business (non-campaign)
- DoneDeal.ie
- MyKidsTime.ie
- Jameson Ireland
- Guinness Rugby Supporters Ireland
- Today FM
- National Lottery
- Eason
- Marks & Spencer Ireland
- Universal Pictures Ireland
Facebook Page for a Business (owner-managed)
- Tour America
- Brasserie Sixty6
- Republic of Telly
- Blacknight
- A|wear
- Evening Echo
- SPIN 1038
- GrabOne
- GrandGrand.ie
Facebook Page for Non-Profit/Organisation
- Dublin Zoo
- Special Olympics Ireland
- ReachOut Ireland
- Triathlon Ireland
- Dublin Marathon
- Arthritis Ireland
- World Book Day Ireland
- Irish Autism Action
- Cork Opera House
Video/Video Campaign (non-broadcast)
- First Fortnight
- Dingadeal.com
- Dublin Dance Festival
- 98FM Care 4 Kids Radiothon Video
- It’s Happening Here – Enterprise Ireland
- Vodafone Suicide or Survive campaign
- Wedding Dates – Kinsale Sevens rugby spoof
- ‘Call Me Maybe’, Carly Rae Jepsen – SPIN 1038
Blog of a Business
- The Secret Garden
- Curious Wines
- Dingadeal.com
- ArgusCarHire.com
- Sage Ireland
- Spiderworking.com
- Write on Track
- Blacknight
Best Business Twitter Account (marketing/sales)
Best Business Twitter account (support, CRM)
- Iarnród Éireann
- Eircom
- Vodafone Ireland
- Blacknight
- O2 Ireland
- First Fortnight
- Lewis Glucksman Gallery
- Electric Ireland
Best Business Twitter Campaign
- Electric Ireland – Tweet ’em home
- io – io Bingo
- Bord na Móna – Long Night In
- Buyers Broker – #irishauction
- Eason – Pass the Parcel
- UPC
Best Use of Social Media in an Election
- John Paul Phelan – General election campaign
- Seán Gallagher – Presidential campaign
- Michael D Higgins – Presidential campaign
- Irish Labour Party – General election campaign
Best Use of Social Media for a Sponsorship Campaign
- Electric Ireland and Electric Picnic
- SPAR SPARTAN Challenge
- Kaspersky Lab and Felicity Aston
- Meteor and Choice Music Prize
- O2 Ireland – Irish Rugby
- Bank of Ireland – Blue Magic Leinster Rugby
- Aviva and Aviva Stadium
- Vodafone Ireland – Dublin GAA Hill 16
Innovative Use of Social Media
- Gaza TV News
- RTÉ´s #HowToBeIrish project
- Electric Ireland #sharetheenergy
- 11890
- Dine in Dublin – Dine at your Desk campaign
- Today FM – Shave or Dye
- Brando Digital – #tweetsweets
- AllAbout
Agency of the Year
- WHPR/Ogilvy
- Simply Zesty
- Eighty Twenty
- Creative District
- Irish International
- Blue Cube
- MediaVest
- Starcom
- Cybercom
- Ican
Check out the website for a full list of nominees or to buy tickets for the ceremony, which will be hosted by avid tweeter and 2FM presenter Rick O’Shea.
