Using social insights to predict the 2012 presidential election (infographic)
An examination of online comments regarding the US 2012 presidential election predicts popular and electoral results in a new infographic by market research firm TTAGG.
TTAGG has used its Social Insights platform to create the infographic published on Visual.ly.
Social insights involve delving deeper than counting the number of ‘Likes’ a post has received on Facebook. It requires analysing conversations on social networking sites, retweets, shares – and the ‘Like’ – to determine how a campaign is getting on, according to BizReport.
The US presidential candidates Barack Obama and Mitt Romney have certainly been employing social media in their campaigns, and one infographic reveals Obama’s campaign has been more active on social platforms.
TTAGG’s infographic suggests Obama will win another term as US president.
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