Veri founder Ann-Marie McSorley with Google’s Colin Goulding. Image: Shane O’Neill/SON Photographic
Kilkenny company Veri beats off stiff competition from seven other start-ups.
Training app Veri has won the Google Adopt a Startup autumn programme in Dublin.
The Kilkenny-based company, a previous Start-up of the Week on Siliconrepublic.com, has developed a mobile app that helps trainers to track and review training performance, reducing administration time by up to 30pc.
‘Veri joins a stellar alumni of past winners, including FoodCloud, Jobbio, LogoGrab, Arklu and Beats Medical, all of whom have gone on to achieve scale and growth in the intervening years’
– COLIN GOULDING
More than 100 companies have participated in the Google Adopt a Startup programme since its inception five years ago, and many have gone on to raise significant capital funding and greatly increase their employee numbers.
Stellar alumni
“The key to its success is that participants are empowered to develop a business approach that suits their needs and thus has a bigger impact on helping them grow their business,” said Google director of global customer care, Colin Goulding.
“Veri joins a stellar alumni of past winners, including Food Cloud, Jobbio, LogoGrab, Arklu and Beats Medical, all of whom have gone on to achieve scale and growth in the intervening years.
“Veri was chosen by the judges because of the significant progress they made over the 12-week mentoring programme. They based their OKRs (objectives and key results) on the results they wanted to achieve, and also explained to the judges in a clear and tangible way how they would achieve growth and expand their business.”
30 start-ups competed for a place in the final and, in the end, eight were chosen to present a seven-minute pitch focusing on the results they had achieved through taking part in the Adopt a Startup programme.
The seven other finalists who competed on the night were: Bamboo, Dog Day Design, Holos, Tryilo, Oodlique, UrbanFox and Usheru.
“In our business, we help digitise compliance for companies across various sectors, including health and construction,” explained Veri founder Ann-Marie McSorley.
“As we are entirely web-based, it’s important that people are able to find us, which is why increasing our web presence by 15pc was a massive achievement.
“Perfectly timed in conjunction with the launch of our exciting new analytics product, the programme resulted in an increase in potential sales leads of 20pc. We are absolutely delighted to be named overall winner of Google’s Adopt a Startup programme, and would like to thank the team and our mentors for all the help they gave us throughout the programme.”
