One unintended response to the gone-viral ice bucket challenge to raise awareness and research funds for amyotrophic lateral sclerosis (ALS), or Lou Gehrig’s disease, has been internet memes.
Users of social network Facebook may have recently noticed videos popping up in their Timeline of friends and family members dumping ice water over their heads and challenging others to do the same and/or make a donation, all in the name of ALS.
CEOs of major tech companies have even responded to the campaign, which has raised some US$4m in donations for the ALS Association between 29 July and 12 August.
Now, memes about the ice bucket challenge are questioning charity, resources, fundraising and voluntarily getting wet.
