When Jonathan Mildenhall visited Dublin earlier this year, the audience gathered at Airbnb’s EMEA HQ, undoubtedly expecting to learn the secrets of stellar marketing from a man whose career involved directing the creative future of Coca-Cola for eight years.
Airbnb and Silicon Republic invited guests for an evening of leadership insights with Jonathan Mildenhall, chief marketing officer at the sharing economy ‘superbrand’.
Mildenhall reflected on what he has learned from his accomplished career in brand strategy, and shared his vision for growing Airbnb’s community-based platform using purpose-driven marketing and leadership.
Words by Elaine Burke
